Saturday, January 28, 2023

‘Far more valuable’ Celtic could finally join British league due to pandemic – Dermot Desmond

Scottish PremiershipCeltic'Far more valuable' Celtic could finally join British league due to pandemic - Dermot Desmond
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Celtic’s largest shareholder Dermot Desmond says he expects the way clubs sell themselves to broadcasters to change in the age of coronavirus and the new digital times.

He also believes that the Celts and also Rangers global fan base would make it difficult for the Englands biggest sides to form a ‘British Premier League’.

He told The Athletic: “Everything now is about the size of clubs and their followings. It’s become a digital world – streaming, Zoom. This pandemic has changed things.

“Now, what are we going to see with football? Will we see clubs sell their own international rights, take more control of their finances internationally?

“If that’s the case, because you know the top clubs in England want to control their international rights, those rights will be far more valuable if they’re playing against Celtic and Rangers.

“Celtic and Rangers are in the top eight clubs in Great Britain by any metric – support, attendance, international appeal. 

“At some stage, there is going to be the realisation that if they want to maximise their revenues, then there will be a British Premier League.

“And there should be a British Premier League because you already have a couple of Welsh teams in the English leagues. So why not?

“As we get more digitally advanced and as clubs take more control of their revenue streams — particularly broadcasting revenues — that will create more potential for Celtic and Rangers, and maybe some other Scottish clubs, to be invited into British leagues.

“I’m having no conversations, no. I had all the conversations throughout the years – turkeys aren’t going to vote for Christmas. 

“But digital forces will, I think, make English clubs reconsider the construction of their leagues.”

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